Quality Products. Improving Lives. Protecting The Planet.
Chocolove makes three flavors that are fair trade and Organic. We received requests to make additional products under the Fair Trade co-brand, so we made three to test the market, to see if verbal and written requests would be matched by consumer buying activity. Unfortunately, despite a vocal group who wrote and called for Fair Trade, the same group (as well as the consuming public) has not bought the bars in sufficient volume to warrant new flavors being made with Fair Trade chocolate. Our efforts to make fantastic Fair Trade chocolate bars, along with our subsidizing of the true cost of these bars with profits from other non-Fair Trade bars, still has not shown sales at a volume that warrants additional Fair Trade products.
We have customers who want Fair Trade and so we make bars for them.
Wikipedia has an entry: "Fair trade debate." Here is the heading for it: "There has been criticism of fair trade (especially the Fairtrade brand) on a wide range of issues some of which are set out below. There has been little attempt to respond to the issues raised, and the information requested by critics has not been forthcoming." We provide this as a cite for those interested in further reading.
The copy below is taken verbatim from the Fair Trade website. Fair Trade USA is the leading third-party certifier of Fair Trade products in the United States. Visit www.fairtradeusa.org to learn more.
What is Fair Trade?
Quality Products. Improving Lives. Protecting the Planet.
Fair Trade goods are just that. Fair. From far-away farms to your shopping cart, products that bear our logo come from farmers and workers who are justly compensated. We help farmers in developing countries build sustainable businesses that positively influence their communities. We're a nonprofit, but we don't do charity. Instead, we teach disadvantaged communities how to use the free market to their advantage. With Fair Trade USA, the money you spend on day-to-day goods can improve an entire community's day-to-day lives.
We seek to empower family farmers and workers around the world, while enriching the lives of those struggling in poverty. Rather than creating dependency on aid, we use a market-based approach that empowers farmers to get a fair price for their harvest, helps workers create safe working conditions, provides a decent living wage and guarantees the right to organize. Through direct, equitable trade, farming and working families are able to eat better, keep their kids in school, improve health and housing, and invest in the future. Keeping families, local economies, the natural environment, and the larger community strong today and for generations to come; these are the results we seek through Fair Trade.
As Americans become increasingly concerned about the state of the world and look for opportunities to use their power in the marketplace to make a positive difference, we seek to provide an avenue for consumers to vote with their dollar. As we educate and inspire more and more consumers, we hope to be a force for change.
We believe the rise of the Conscious Consumer will cause a fundamental shift in the way companies do business and create a historic opportunity to reward companies that embrace sustainability.
We envision a day when Fair Trade products are readily available in stores across the country, when U.S. consumers can choose a "Fair Trade Lifestyle" and shop responsibly in every product category. This vision requires an inclusive approach to new products and stakeholders. For us, Fair Trade is not just a market; it is also a social movement that brings strength, hope and real choice to the world's consumers. Companies should not have to choose between social responsibility and the bottom line. We envision Fair Trade as a new global business model that helps industry secure its own profitability and competitiveness while it protects the environment and ensures a fair return to farmers and workers. We help industry forge long-term partnerships throughout the supply chain so companies can both obtain the highest quality products and support disadvantaged producer communities. In our effort to reach consumers throughout the nation, we choose to collaborate with companies of all types and sizes, from mission-driven organizations and family-owned businesses to transnational corporations. As we raise the bar for best practices in global trade and production, we aspire to remain the Gold Standard label for social, economic and environmental sustainability.