August 2016 marks the 21st anniversary of Chocolove selling chocolate bars. We started with the recognition that there were no US-based premium chocolate companies. Premium chocolate was a part of European daily life, so why not American daily life? Having traveled extensively through the years, I knew that premium chocolate would be something Americans would want. After extensive taste sessions, we were happy to learn that Americans could tell the difference in great chocolate and would pay a little more to get a lot more satisfaction.
Chocolove went to market in 1995 with four chocolate bar flavors: Dark 55%, Dark with Cocoa Nibs, Milk 33%, and Milk with Cocoa Nibs. At that time, we were the first US-made chocolate bar to declare cocoa content, and the first to use cocoa nibs in bars. Our package was inspired by my father’s collection of postage stamps and envelopes, and also from a personal experience of receiving a package of chocolate from Switzerland. To bolster and compliment the package and love theme, we printed love poems inside the wrappers.
We make our products with the awareness that people reach for Chocolove to share love, to reward themselves, and to pursue happiness. We know we are in the happiness business and we measure success by the number of people made happier each day.
The Chocolove philosophy was, and still is, to make a great chocolate bar that everyone can enjoy; not only because of our great and fresh taste, but because of our truly great value in terms of price point for the quality that we deliver.
As of January 2016, we have three new flavors: Extreme Dark 88%, and two filled bars, Salted Caramel in Dark, and Salted Almond Butter in Dark. The pillows of chocolate with filling inside these last two bars allow us to deliver more delightful flavors and more intense satisfaction.
In 2015, we brought on board a master chocolatier/chef de chocolate, Patrick Peeters. He is a Belgian who is classically trained and worked his way up to master chocolatier over many years. He creates new taste treats for us daily and has some great new products for you in 2017.